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Some of the most fun parts of book releases are the launch parties and giveaways.
They are also some of the most important marketing techniques to get a book into reader’s hands. It’s all about first impression with many readers, which is why it is essential to get the books right in reader’s faces as soon as books are published, and even before. Parties and free books are the number one ways to do that. After all, who doesn’t love free books?
Party Details
Helen’s book is contemporary Young Adult. Anne R Allen has a great post on her blog about writing contemporary fiction. I had no idea that the word lengths were getting shorter. Anne writes about the reasons you can’t write War and Peace anymore and expect it to sell.
Cynthia Shannon has a comprehensive breakdown of all the things you need to do for planning and having a Goodreads giveaway. I have been watching the results of experiments in an author group I belong to and it seems like a good thing to try.
Kathryn Goldman has a comprehensive post on audio rights. Who actually owns them? This can get tricky when you produce your audio book. Performance rights… broadcast rights… translation audio… All the rights you didn’t know you had… (see Joanna Penn’s interview above for more options.)
In The Craft Section,
In The Marketing Section,
Digressing slightly to shout out to Kevin Tumlinson who writes such great content for the Draft2Digital site. Here are three recent posts.
Author overheads-What you need to know. Kevin is also the host of the Wordslinger podcast, which is one of my new great podcasting finds!
To Finish,
Today has been a day about organizing… Helen organized a fun online book launch but it wouldn’t have worked without attention to detail. What were the secret schedules of the great authors… did they work the same way? Check out this article and be surprised!
maureen
@craicer
About Maureen Crisp
Maureen Crisp has been writing her weekly publishing roundups for over seven years. She is a traditionally published children's author as well as indie-published. She lives in New Zealand and is heading the team organising the 4th National Conference of Children's Writers and Illustrators. She is currently trying her hand at writing a children’s book series if she can drag herself away from forever tweaking her Mars novel or obsessing over space.