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Why do big publishers buy small ones?
It is because of the potential market that they can’t get otherwise. Big publishers can sell to big markets, but they can’t get niche markets on their own. By buying small publishers, big publishers can target those small markets that they couldn’t normally get. Indie publishers have what the big publishers don’t, and that is what makes them unique and important to the reader market.
Maureen Crisp has been writing her weekly publishing roundups for over seven years. She is a traditionally published children's author as well as indie-published. She lives in New Zealand and is heading the team organising the 4th National Conference of Children's Writers and Illustrators. She is currently trying her hand at writing a children’s book series if she can drag herself away from forever tweaking her Mars novel or obsessing over space.