LIFESTYLE ebook publication – Marketing Plan open

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I am making a backlist title (first published by Viking in hardcover in 1986) available in ebook format later this spring. We have a new cover, conversion to ePub almost complete, and want to consider best methods to enable readers to discover the title in the very busy on line world of books. Since the format now is ebook only, I am thinking that a digital marketing plan is in order. The book is called LIFESTYLE by Peter Warner and is best described as a “sophisticated romantic farce.” The jacket is eye catching and inviting; looking to attract readers via social media, Goodreads, and other recommended venues.