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I’ve been working on SEO (Search Engine Optimization) since 2007. When I started working at TIME Magazine, optimizing our site for discoverability in search engines was one of my first projects. I’ve also trained hundreds of journalists and writers on how to implement best practices for SEO.
Google. It’s the black box that no one really knows what goes on in there. But it’s also the largest search engine in the world. When people search on the Web you want to make sure they find you if they “google” your name or your book
There are a number of things authors can do to optimize their presence to rank higher in search engines. Ranking higher will bring more visitors to your website or blog, allowing you to grow your email list and vastly increase your book marketing.
Some top tips below.
1. Have a Blog and Blog Meaningfully
2. Linking is Important
3. Guest Blog
4. Optimize your Blog for Google
5. Write Good Headlines, Keywords and Metadata
6. Make Sure your Site is Mobile-Friendly
7. Optimize your Amazon Pages
You can find the rest of the article on The Book Designer.
Lover of books. CEO & founder of Bibliocrunch. Love storytelling in all its forms. Formerly TIME. I'm a new media entrepreneur who has worked in the media industry for 11 years. My mission is simple – to innovate the publishing industry with technology. My company has been featured in BBC World News, Money Magazine, Bloomberg, Consumer Reports, Forbes, WSJ, MediaBistro, PBS, Columbia Journalism Review, The Next Web, Publishers Weekly, and a bunch of other places. Bibliocrunch was also selected as The Next Big Thing in media by the Paley Center. I also used to run a popular South Asian culture blog called Divanee. Before I ran my own company and became a mom, I used to be on the board for several literacy organizations, and wrote a LOT more. Hopefully, when things are calmer I can go back to that! :)