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If you’ve published any books, you have probably experienced the summer slump. Indie authors everywhere seem to notice a steep decline in sales around the second week of June and an increase in their blood pressure as they try to pull out all the stops and sell more books.
What can the average indie author do about the summer sales slump?
More marketing? Run more ads? More giveaways?
I’ve got some good news and some bad news.
The good news is that you aren’t alone. One glimpse at kboards and you’ll see a universal theme from indie authors: summer slump in sales.
The bad news is that there is no guaranteed formula to make your sales climb. You can experiment with promotions, marketing efforts, even extra releases but what works for your colleagues may not work for you.
Back to the good news. It’s the end of July and in some places (Arizona, for example) kids started back to school this week. That means moms finally have a chance to collapse on the sofa and get caught up on the books they’ve been meaning to get to all summer.
Some genres lend themselves to summer reading. Like beach reads, for example. Quick mysteries or fluffy romances. But you’ll find authors across the genres who have varying experiences in the summer.
Is there anything you can do to help your sales, besides wait patiently (or not!) for fall to get here?
Three Ways to Chill Out About Your Summer Sales Slump
Remember, your readers might be taking a break from reading because it’s summer, but it’s your summer too. Don’t forget to enjoy it. Read, write, relax. You got this!
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Auburn Seal is the author of eight books including historical fiction, cozy mystery, paranormal romance, and science fiction. She doesn't believe in dipping her toe in the water of experimentation, but rather jumping in and making the biggest splash possible. Her first book, Roanoke Vanishing, was published in 2013. Discover more about Auburn and her various projects at www.auburnseal.com