Resources and tips for the self-published author.

#Indiechat Recap – How to Optimize Your Keywords and Categories for Amazon

by Miral Sattar •  March 17, 2015  •   Follow miralsattar

Published in Events, Publishing Tips  •  No comments

Last night on #indiechat we had Penny Sensavieri of A Marketing Expert give us a tutorial on how to optimize your Amazon keywords and categories to sell books.

Basically, the chat blew our mind. What we discovered during our conversation is that success is defined differently in many ways.

A full recap of our chat. Remember, we’re here every Tuesday, 9pm EST. Just use the hashtag #indiechat.

Tips from Penny Sensavieri

Authors can add up to 7 keywords on Amazon, but think of it as keyword strings. Users don’t search by single words

Your Description:

You can have up to two categories on Amazon. If you can’t add it to the front end you can email the folks at Author Central to manually add them for you.

According to Penny, narrow categories can help you gain visibility and hitting trigger algorithms on Amazon.

We had a lot of folks stop by for #indiechat.

You can download Penny Sensavieri’s guide on Bibliocrunch.

About Miral Sattar

Lover of books. CEO & founder of Bibliocrunch. Love storytelling in all its forms. Formerly TIME. I'm a new media entrepreneur who has worked in the media industry for 11 years. My mission is simple – to innovate the publishing industry with technology. My company has been featured in BBC World News, Money Magazine, Bloomberg, Consumer Reports, Forbes, WSJ, MediaBistro, PBS, Columbia Journalism Review, The Next Web, Publishers Weekly, and a bunch of other places. Bibliocrunch was also selected as The Next Big Thing in media by the Paley Center. I also used to run a popular South Asian culture blog called Divanee. Before I ran my own company and became a mom, I used to be on the board for several literacy organizations, and wrote a LOT more. Hopefully, when things are calmer I can go back to that! :)