Though quarantine has been rough, there may be an upside for publishing.
The upside being more time to read, and it has been showing in the polls. More people are reading and changing their general reading habits to fit the needs of quarantine. As these changes occur, how can self-publishers change their habits to fit the needs of readers?
To Market To Market
Pic: Flickr Creative Commons- Martin Hearn
As we tentatively move onto the streets and look around at what is now our new normal life, there have been a few articles trying to make sense of the statistics of bookselling in a coronavirus era.
Everybody is busy trying to reassure themselves and others that bookselling remains viable. If you factor in the printers, sales reps, warehouse and supply chain along with book designers, editors, illustrators, cover designers, formatters, not to mention the poor old author in this list, you can see a lot is riding on maintaining or shoring up the publishing industry.
So, what are the trends coming out of lockdown?
Publishing Perspectives report that French Publishers Association surveyed its members to ascertain how bad the hit was to their members. More than a quarter are looking at heavy losses but there was some encouraging signs in the changes in reader habits.
Jennifer Kovitiz has written two big articles on what independent presses can do to survive. Part One. These are comprehensive reports so set some time aside to read them and take them in. Part Two.
Nate Hoffelder reports that Kobo Plus may be making some moves. They have been trialing their subscription model for a few years in Europe. With the rise and rise of subscription models for consuming entertainment… Keep an eye on your Kobo dashboard and inbox.
If you need to get stuck into upskilling writer learning as a way of shaking you out of lockdown blues, here is a comprehensive list of FREE writing courses from around the world. There is something for everyone in the collection of 98 online writing courses from Couponchief.
I get sidetracked on Font sites… yes, I admit it. I’m fascinated by the subtle way a font can change the emotional message.
In The Craft Section,
In The Marketing Section,
New Tool on the block.
If you publish wide check out WideWizard. A free tool that publishes your metadata to all your sites. Fill it in once and click a button.
Last week I mentioned David Gaughran (All round nice guy and champion of the little battling author) in the To Finish section and here I am linking to him again. He has been almost nonstop filling his YouTube channel this week with detailed looks at different marketing ideas. David is unleashed. If you are realizing that authors must market their books check out his channel and get hypnotized by his epic lockdown beard and his wealth of information on book marketing.
About Maureen Crisp
Maureen Crisp has been writing her weekly publishing roundups for over seven years. She is a traditionally published children's author as well as indie-published. She lives in New Zealand and is heading the team organising the 4th National Conference of Children's Writers and Illustrators. She is currently trying her hand at writing a children’s book series if she can drag herself away from forever tweaking her Mars novel or obsessing over space.