Resources and tips for the self-published author.
by Maureen Crisp • April 17, 2017
Published in News • No comments
Writers are amazing at what they do. The struggle with self-published authors is how to do the other things that come along with publishing your book.
By other things, we mean illustration, sales, and most importantly-marketing. Marketing is essential for a self-published author’s work to be bought, read, and appreciated. But how does one market successfully if they know nothing about marketing?
Marketing The Writer
This week all the different ways to market seem to be discussed everywhere. Authors are always stuck when it comes to marketing. Marketing is a mindset and suits an extroverted personality. A lot of authors are introverted so marketing books can be a real trial let alone marketing themselves.
Alison Morton recently wrote on the Alli blog about what constitutes a marketing success. Are writers guilty of only seeing traditional publishing bestseller numbers without understanding what a break even point might be. Maybe it’s not too hard to get a bestseller after all.
In The Craft Section,
In The Marketing Section,
Are we guilty of snobbery when it comes to Book Marketing? Is our mindset a build it and they will come attitude? Does it work? And what about the writers who think that other genre writers are somehow a lesser breed? Mandy Hager, one of New Zealand’s best writers for Young Adults puts her finger right on a problem that many writers pretend they don’t have. Are all writers equal? Is it a fault of marketing?
About Maureen Crisp
Maureen Crisp has been writing her weekly publishing roundups for over seven years. She is a traditionally published children's author as well as indie-published. She lives in New Zealand and is heading the team organising the 4th National Conference of Children's Writers and Illustrators. She is currently trying her hand at writing a children’s book series if she can drag herself away from forever tweaking her Mars novel or obsessing over space.