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People give their pros and cons to the effects of technology on publishing. However, during a pandemic it may be its savior.
Publishers have slowly been prepping to go more and more digital. Which is why when Covid hit, they were prepared. Though some aspects of the business have taken a hit, many have continued along almost unscathed. Marketing has gone full digital with its efforts, as conventions all move to a virtual experience. Online has always been the epicenter of self-publishing. As traditional publishers move into the sector, how will self-publishing fight to keep its spot?
The Future Of Book Marketing
Maureen Crisp has been writing her weekly publishing roundups for over seven years. She is a traditionally published children's author as well as indie-published. She lives in New Zealand and is heading the team organising the 4th National Conference of Children's Writers and Illustrators. She is currently trying her hand at writing a children’s book series if she can drag herself away from forever tweaking her Mars novel or obsessing over space.