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Book marketing should be something that you plan out, an intentional strategy. Of course, you’ll want to consider the “usual” things like sending out advanced review copies (ARC’s), requesting reviews, creating launch day events both online and in person, promoting your title with various media outlets, using your email newsletter to your best advantage, etc.
But it’s important to remember that marketing a series is a different animal than marketing a standalone title. Different book, different strategy.
Indie authors are finding success using the following game plan for marketing their series.
This isn’t to say that you shouldn’t market your first book when you release it and sell it for actual money, but don’t be afraid to set that price to free once you have additional books out. Some folks choose to write 3-5 books in a series, then drop them all at once. In this case, they make book 1 free from the outset. Regardless of which way you choose, the secret is not to invest a ton of money into marketing that first book. You want to give your readers a place to go.
Whatever plan you follow, don’t stop writing. Releasing new books is probably the number one marketing tool you’ve got.
For more tips on marketing your novels, including how to promote free or discount books, check out the educational video courses at learnselfpublishingfast.com.
Auburn Seal is the author of eight books including historical fiction, cozy mystery, paranormal romance, and science fiction. She doesn't believe in dipping her toe in the water of experimentation, but rather jumping in and making the biggest splash possible. Her first book, Roanoke Vanishing, was published in 2013. Discover more about Auburn and her various projects at www.auburnseal.com