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We’re often asked whether it’s important to have a mailing list as part of building your author platform. Yes, but you have to do it right. It’s not just about putting together a great newsletter with great content, having a good subject line, or just having subscribers. You want to make sure that when you do send your newsletter, your fans will read it. Here are the optimal times that you should or shouldn’t send out to your list.
Like this post? Check out our post by Lori Culwell on how to build your mailing list.
About Miral Sattar
Miral Sattar is the founder and CEO of BiblioCrunch.com, a marketplace for authors to connect with quality, vetted book publishing professionals. While she was at TIME she launched all the TIME.com newsletters.
Lover of books. CEO & founder of Bibliocrunch. Love storytelling in all its forms. Formerly TIME. I'm a new media entrepreneur who has worked in the media industry for 11 years. My mission is simple – to innovate the publishing industry with technology. My company has been featured in BBC World News, Money Magazine, Bloomberg, Consumer Reports, Forbes, WSJ, MediaBistro, PBS, Columbia Journalism Review, The Next Web, Publishers Weekly, and a bunch of other places. Bibliocrunch was also selected as The Next Big Thing in media by the Paley Center. I also used to run a popular South Asian culture blog called Divanee. Before I ran my own company and became a mom, I used to be on the board for several literacy organizations, and wrote a LOT more. Hopefully, when things are calmer I can go back to that! :)