Resources and tips for the self-published author.

How an unknown author got 100,000 new readers with a marketing plan

by Miral Sattar •  August 3, 2015  •   Follow miralsattar

Published in Publishing Tips  •  No comments

We all know how hard marketing your own book is. Painful even.

We had VIP Member, author *Nicole, come to us a year ago. A freelance project manager had just offered to manage her social media for $5,000/month.

$5,000/month was out of the question. Nicole needed a cheaper option.

We asked her the following questions:

  • What is the freelancer’s experience marketing books?
  • How many authors has this person managed?
  • What were the results of the freelancer’s other marketing campaigns?

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Surprisingly the freelancer had no experience marketing books, Nicole would be her first author, and there were no results for Nicole to measure against.

We told Nicole to save her money and put it towards a vacation. Instead, the Bibliocrunch team helped Nicole put together her marketing plan.

Having a marketing plan makes such a big difference when launching your book. (Don’t make these 10 book marketing mistakes. )

We had Nicole jot down her goals and put dates against when she wanted things to get done. With her goals and dates, we were able to devise a marketing plan that Nicole could execute herself over a period of 6 months.

Using her marketing plan, Nicole was able to get 100,000 new readers for her book in those 6 months. Now she has over 80 reviews on Amazon and her book is selling well.

“I was very happy with the VIP Service and the reviews I got from the Bibliocrunch network. They helped rocket my book up the best-seller list.” – Nicole

So what’s the lesson? Always do your research, ask the right questions and use a marketing plan. You can also download Nicole’s sample marketing plan by becoming a VIP Member for just $1 with our special promotion.  Get your one month of VIP Membership for $1 by using the code VIP15 when you sign up. This offer expires Friday, August 7th, so sign up soon!  (When you become a VIP the marketing plan link will be emailed to you).

Have questions? Do get in touch!

Keep Calm and Write On,
Miral Sattar and the Bibliocrunch team

How Bibliocrunch works:

Authors post their publishing needs and desired budget at Bibliocrunch’s vetted freelancers submit proposals on the jobs. Authors choose the best match for their projects and budget. Personal, one-on-one phone assistance is also available to Bibliocrunch’s VIP members.


About Miral Sattar

Lover of books. CEO & founder of Bibliocrunch. Love storytelling in all its forms. Formerly TIME. I'm a new media entrepreneur who has worked in the media industry for 11 years. My mission is simple – to innovate the publishing industry with technology. My company has been featured in BBC World News, Money Magazine, Bloomberg, Consumer Reports, Forbes, WSJ, MediaBistro, PBS, Columbia Journalism Review, The Next Web, Publishers Weekly, and a bunch of other places. Bibliocrunch was also selected as The Next Big Thing in media by the Paley Center. I also used to run a popular South Asian culture blog called Divanee. Before I ran my own company and became a mom, I used to be on the board for several literacy organizations, and wrote a LOT more. Hopefully, when things are calmer I can go back to that! :)