Resources and tips for the self-published author.

What is a Kindle Countdown Deal?

by Miral Sattar •  July 8, 2014  •   Follow miralsattar

Published in Publishing Tips  •  No comments

There are so many tools available to authors to promote their books, sometimes it’s hard to weave through all them without losing your mind.

So we invited Mercy Pilkington of Author Options to share her knowledge about which Amazon tools work really well for ebooks. Mercy joined us for an evening of wine and cheese and shared some details about the popular Kindle Countdown deals.

So what exactly is a Kindle Countdown deal?

  • A Kindle Countdown deal advertises your book at a lower cost along with a countdown clock, informing consumers how long they have left to get it at the lower price.

What are the rules for a Kindle Countdown deal?

  • Your book must be enrolled in KDP Select. Which basically means your book is exclusive to Amazon for 90 days.

What do you get in a Kindle Countdown deal? 

  • Enrolling in your book for a Kindle Countdown deal includes your book on the Countdown deal sites, which a number of other sites link to daily, such as
  • The main countdown deal site is here

Do I still get my full royalties? 

  • Yep! Authors retail their full royalty, even while the book is below $2.99.

Where do the Kindle Countdown deals run?

  • Right now only on Amazon US and Amazon UK

Some pictures from the event below!photo-2


Have a question? Post in the comments below and we’ll make sure it gets answered.


About Miral Sattar

Lover of books. CEO & founder of Bibliocrunch. Love storytelling in all its forms. Formerly TIME. I'm a new media entrepreneur who has worked in the media industry for 11 years. My mission is simple – to innovate the publishing industry with technology. My company has been featured in BBC World News, Money Magazine, Bloomberg, Consumer Reports, Forbes, WSJ, MediaBistro, PBS, Columbia Journalism Review, The Next Web, Publishers Weekly, and a bunch of other places. Bibliocrunch was also selected as The Next Big Thing in media by the Paley Center. I also used to run a popular South Asian culture blog called Divanee. Before I ran my own company and became a mom, I used to be on the board for several literacy organizations, and wrote a LOT more. Hopefully, when things are calmer I can go back to that! :)