by Kate Tilton • August 13, 2013 • Follow
Published in Publishing Tips • 26 comments
As a reader I have joined up with many authors as part of their street teams. As it turns out, a lot of authors don’t know what a street team is. We’ll be hosting a chat soon on #indiechat to answer all your street team questions.
What is a street team?
A street team is a group of fans that band together to support an artist, author, band, or other such products. Street teams are powerful marketing tools because they tap into an established group of fans and put them to work! Street teams also hone in on the word of mouth marketing by encouraging your fans to share their love of your work with others.
What does this mean for authors?
You can easily set up a street team to gather your fans to help you share your work. Street teams allow authors to direct their fans in ways that will help promote their books while also providing a way to give back to the fans for their loyalty and support.
Sounds great, right? So how do you set one up? There are many approaches to setting up author street teams. Each of the three street teams I am currently a part of was set up and is run differently than the others. What is neat about this is the ability for creativity and customization of your street team to fit your needs and the needs of your fans.
Basic template for a street team
Kate Tilton is the marketing associate for BiblioCrunch, an author assistant, and a book blogger.
Kate is also a proud host of #indiechat, Tuesdays at 9pm EDT, and #K8chat, Thursdays at 9pm EDT.
Kate Tilton has been serving authors since 2010. Founder of Kate Tilton’s Author Services, LLC, Kate works as an author assistant, social media manager, and speaker with the mission of connecting authors and readers. Kate is the creator and host of #K8chat (Thursdays at 9pm Eastern on Twitter) and has appeared on popular media such as Publishers Weekly and Library Journal. You can find Kate on katetilton.com.