by Auburn Seal • March 16, 2017
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All successful self-published authors talk about the importance of building a solid author platform to ensure successful book marketing. But what does that really mean? I’m going to tell you specifically what an author platform should consist of and when you should begin to lay the foundation. I’ll start with when. That’s the easy part.
by Auburn Seal • March 9, 2017
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The publishing industry is saturated with writers and Amazon is packed with new books, but there are plenty of hungry readers. The question is how to reach them? What is the best approach for a self-pubbing author to take to get seen in this brave new world where anyone with a dream and the determination
by Auburn Seal • August 25, 2016
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Finding your target audience in a sea of readers is much like trying to find a life partner in an ocean of single people. How can you find just the right match for your book? We are going to use the dating analogy to have some fun with this literary matchmaking project. When you fill
by Miral Sattar • July 5, 2016
Published in Publishing Tips • One comment
UPDATE: New date for webinar. Moved to August 3, 2016 4pm. Google. It’s the black box that no one really knows what goes on in there. But it’s also the largest search engine in the world. When people search on the Web you want to make sure you and your book show up on the
by Auburn Seal • June 28, 2016
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We’ve all seen books, some seemingly unlikely ones, launch into the stratosphere. Even those penned by previously unknown authors. How does that happen? It’s usually the combination of several factors: great writing, eye-catching covers, solid book descriptions, effective marketing. What if you’ve done all those things and your book still isn’t receiving the attention it’s