Resources and tips for the self-published author.

Publishing News Roundup Series: To Author Brand or Not to Author Brand? That is the Publishing Question.

by Maureen Crisp •  May 22, 2017  •   Follow

Published in News  •  One comment

 

There are always big debates on weather an author should brand themselves or not.

If one does decide to take part in this endeavor, they need to figure out how to get it just right. A certain type of branding might hold an author back from being able to publish a certain new genre they want to try. An author should first decide where they want to be after a branding, and make sure to keep all doors open for things they might want to extend to in the future.

 

Your True Self

 

Brand seems to be the flavour of the month. Everywhere I look I see a reference to author brand…. Some
writers think that branding is a dirty word. (A marketing term that they shouldn’t sully themselves with.) But there are some astute writers who are taking a second look at author branding. 
Kris Rusch is dedicating a series of articles to it and the importance in a writers life of getting the branding right.
 
Anne R Allen has a great guest article from Carmen Amato on 3 mini strategies to jumpstart your career. Branding is at the top of the list. This is a must read. Do you know your one true reader?
 
How do you know when you are getting the wrong advice? Jami Gold has a great post on how to recognise advice you should ignore.
 
Susan Spann takes this a step further in her guest post looking at publishing contracts. Do you know when to walk away from a publishing deal?
 
Recently Becca Puglisi (one half of The Emotion Thesaurus Team) wrote a guest blog on a writers business plan. I found it really interesting as I am trying to organise my thoughts around what I want for my own writing. Take a look at this excellent article.
 
Chuck Wendig has the perfect brand of wise advice wrapped up in irreverent and word vomit humor. Once you get used to his style of wordplay you can focus on the message and see the gems at the core of the molten lava facade. Here are his thoughts on the business of writing.
 
This week The Guardian decided to look at the rise of Indie writers and how they are starting to be noticed by the movie studios. The Indie brand – cool… fresh… exciting… new… Of course that is how all of us see ourselves. Or Not. William Kenower talks about a writers worst fear.
 
Penny Sansevieri has a great post on Amazon keywords. How do you find the right keywords for your metadata… and should you use keyword strings?
 
This week I read an interesting article about reading being something that now happens on phones. Surely not I thought. I didn’t make the connection to myself until I realised that I had just read a podcast transcript on my phone.  Prerna Gupta, one of the founders of Hooked, talks about how she got ten million teens to read on their phones. This is a fascinating look into a reading future near you.

In The Craft Section,

 
A cheats guide to writing a synopsis– Sarah Juckes- Bookmark
 
How to use cause and effect in stories– Martha Alderson- Bookmark
 
Fiction Critique checklist– C S Lakin- Bookmark
 
 

In The Marketing Section,

2 interesting posts from the Bookbug blog- Reasons books are rejected from Bookbub and Ideas for more Bookbub followers.
 
 
 
 
 
Getting book reviews- Reedsy – Bookmark
 
 
How to build your author brand from scratch– The Book Designer- Bookmark
 

To Finish,

This week I read an interesting article about reading being something that now happens on phones. Surely not I thought. I didn’t make the connection to myself until I realised that I had just read a podcast transcript on my phone.  Prerna Gupta, one of the founders of Hooked, talks about how she got ten million teens to read on their phones. This is a fascinating look into a reading future near you.

 

Maureen
@craicer

 

About Maureen Crisp

Maureen Crisp has been writing her weekly publishing roundups for over seven years. She is a traditionally published children's author as well as indie-published. She lives in New Zealand and is heading the team organising the 4th National Conference of Children's Writers and Illustrators. She is currently trying her hand at writing a children’s book series if she can drag herself away from forever tweaking her Mars novel or obsessing over space.