Resources and tips for the self-published author.

Author Cross Promotion Ideas Using Facebook

by Miral Sattar •  August 6, 2013  •   Follow miralsattar

Published in Publishing Tips  •  16 comments

Want to help out your fellow author friends using Facebook? Here are some tips on how to do so elegantly in an organized manner without spamming everyone.

1) Make sure that you have a Facebook Author Page or a book page. A good example is Susan Kaye Quinn’s Facebook page for The Debt Collector series. 


2) Create a Facebook event and title it “[Name of Your Book] Launch Party”. Be sure to set a time and date.
3) Invite members of the page and fellow authors to participate in your event.
4) When it is time for your launch event, create a Facebook status and create a hashtag to go along with it. An example would be.

“Peeps! We just launched our NYC Dessert Guide and having a  ONE DAY sale where the book is for $.99. Also, anyone who likes and share this status gets entered to win a free digital copy! #NYCDessert”
5) Be sure to post the cover, image, etc and tag the relevant folks.
6) That way everyone can share the post. The more people who share the post, the higher it will show up in other folks timelines.

Also, before doing any kind of marketing, I highly recommend you having at least 10 reviews, otherwise promoting a book with 1 or 2 reviews won’t get you very far.


About Miral Sattar

Lover of books. CEO & founder of Bibliocrunch. Love storytelling in all its forms. Formerly TIME. I'm a new media entrepreneur who has worked in the media industry for 11 years. My mission is simple – to innovate the publishing industry with technology. My company has been featured in BBC World News, Money Magazine, Bloomberg, Consumer Reports, Forbes, WSJ, MediaBistro, PBS, Columbia Journalism Review, The Next Web, Publishers Weekly, and a bunch of other places. Bibliocrunch was also selected as The Next Big Thing in media by the Paley Center. I also used to run a popular South Asian culture blog called Divanee. Before I ran my own company and became a mom, I used to be on the board for several literacy organizations, and wrote a LOT more. Hopefully, when things are calmer I can go back to that! :)